The secret to a good press release is to be brief, concise and include 1 to 2 main quotes. Don't try to 'sound smart' in your press release. Use professional but relaxed language. If you're stuck, remember that Big I New York often sends press releases. Once you establish contacts, it would be great for you to forward those releases along.
Tip: Read it out loud. Would you say it that way to a friend or co-worker? If not, rework it.Sample Press Release Template