The BEST collaborative marketing summit for Big "I" state marketing leaders is coming to Savannah, GA!
After years of doing this, we highly recommend staying over Friday night so that you don't miss our last session. It's a couple of very full days so that we can make the most of our time together.
AgendaWednesday 1/7
Andaz Savannah, 14 Barnard St., Savannah, GA 31401
5:00 PM | Welcome Reception – Thanks to AgencyFocus
Check in, then meet up your work BFFs in our private hotel space.
6:00 PM | Dinner on Your Own (or with someone you just met)
NOTE: Managers Mastermind (Wed., 1/7, 2-4 PM) We had the opportunity to add on a small group learning session for attendees who manage a team or work directly with their board of directors. Bonnie Weise from MarshBerry will be leading us in a collaborative discussion that addresses managing a team, expectations, leadership strategy, creating & leveraging influence, and more.
*Because of capacity limited to 15, only one person per interested organization can attend. Cost to add on this session is $150. Email ajust@biginy.org if interested. A separate registration link will be provided for this portion.
Thursday 1/8
Andaz Savannah, 14 Barnard St., Savannah, GA 31401
8:30 AM | Breakfast
9:00 AM | Welcome & Introductions
9:45 AM | Killer Canva Hacks with Kassie Meiler. Our Canva expert is flying in to share how to use this awesome tool even better for efficiency and quality.
Kassie Meiler is the founder and director of social media communications for Goat Social Media, LLC, founded in 2017.
She has earned her Master of Arts in Mass Communications with a focus in social media from the University of Florida College of Journalism and Communications. She received her Bachelor of Arts from Florida State University. Kassie is social media certified through the HubSpot Academy and prides herself on staying up-to-date on the latest social media trends by attending the top conferences and workshops.Kassie has worked with over 75 different brands and companies throughout her career and has been featured in the Wall Street Journal, The Daily Ad Brief, Yahoo! Finance, Social PR Secrets, and more. 10:45 AM | Break
11:00 AM | Marketing for Membership Drip campaigns, agency visits, everboarding - oh my! Agata Wlodarczyk & Rena Todd
12:00 PM | Lunch & InsurAcademy Presentation Thanks to ePayPolicy
1:00 PM | Roundtable Discussions: Events Want to learn event best practices, steal ideas, find solutions to things driving you crazy? You'll have the chance to visit tables for two event types you need the most support for, or brillance to share. We'll share top lessons with the whole room.
2:00 PM | Deep Dive Workshops!
Track 1: HubSpot Marketing Hub
Track 2: Canva for Video & Social
3:00 PM | Break
3:15 PM | No Bad Questions: A Panel Discussion Moderated by Julie Furst. Do you have pain points you wish you had honest answers to? Our panel of peers will be in the hot seat for an informal and candid discussion. Submit an anonymous question in advance or ask in person.
4:15 PM | Wrap-Up Chat - Lessons Learned
6:30 PM | OPTIONAL (but don't miss this): Dinner & Group Outing
Hop aboard a trolley and get a taste (literally) of Savannah's best food and drinks! Enjoy a relaxing ride around Savannah with stops along the way for a drink/appetizer, entree, and dessert from different locations.
On-board refreshments thanks to Market Retrievers.
Friday 1/9
Andaz Savannah, 14 Barnard St., Savannah, GA 31401
8:30 AM | Breakfast
9:00 AM | KEYNOTE: The Cure for Stupidity: Using Brain Science To Explain (Our Customer's) Irrational Behavior
Awesome keynote is thanks to Catalyit.
Eric M. Bailey is the bestselling author of The Cure for Stupidity: Using Brain Science to Explain Irrational Behavior and President of Bailey Strategic Innovation Group, one of the fastest-growing human communication consulting firms in the United States. Eric has a diverse set of experiences that includes helping NFL All-Pro Larry Fitzgerald pet a rhinoceros, doing barrel rolls in an F-16, and chatting with LL Cool J on the campus of Harvard University.
Eric is the creator of the Principles of Human Understanding™, a leadership and communication methodology based in brain science and psychology. Eric’s unique style blends fact and emotion and finds ways to appeal to the analytical thinkers, the emotional feelers, and everyone in between. Eric has a unique ability to communicate seemingly complex concepts in practical, easy-to-comprehend ways, aiding in self-awareness and knowledge retention.
Eric has been featured on CNN, Huffington Post, Forbes, the Like a Real Boss Podcast and has helped leaders and teams across the world see common problems from new and different perspectives. Eric works with Google Inc, the US Air Force, Los Angeles County, the City of St. Louis, MO, Phoenix Police Department and many more. Eric also runs a YouTube series of 2-minute executive lessons called The Walking Meeting.
Eric has a Master’s degree in Leadership and Organizational Development from Saint Louis University and is a lifetime learner of human and organizational behavior. When not working or researching, you can find Eric and his wife Jamie racing on their road bikes, being cheered on by their three children. 10:00 AM | Seeing Things Differently - Keynote Debrief & Break How do we apply what Eric said to our member engagement and prospecting?
10:45 AM | Evergreen Content with Jason Furst.
Learn how to get legs out of your content and turn one piece into lots of recycled content, including a plan to deploy it.
11:30 PM | Sponsor Speed Dating Rapid-fire presentations from several great sponsor programs.
12:00 PM | Lunch Thanks to ePayPolicy
1:00 PM | Ask Jerry: Video Tips & Tricks
Video is important to search, engagement, and prospecting. Jerry Rappe will share tips and tricks in this interactive session.
1:45 PM | Break
2:00 PM | Pick Two Isn't Just for Panera: The MEGA Roundtable
Breakout sessions for shared interest groups discussing topics like 'everything but email', email marketing, analytics, and more.
3:30 PM | Don't Let Me Forget - Final Wrap-Up (ending around 4:15 PM)
6:00 PM | Informal Small Group Meet-Up for Dinner