The Marketing Reimbursement Program has some exciting changes coming up for 2021!
The program will still have three ways for members to access funds: Co-branding with the Trusted Choice logo, building a new website with a Preferred Partner and upgrading to an Advantage subscription on trustedchoice.com
A key difference for 2021 is that there is now a new category that ANY member can qualify for even if they have received funds in the past. It is a 50% reimbursement up to $750 for any co-branded digital marketing efforts, with an emphasis on video and online advertising.
Option 1: Cobranding with the Trusted Choice logo
Each member can be reimbursed up to $750 per agency location for including the Trusted Choice logo alongside their own on any consumer facing items/ads. Popular uses include business cards, store signage, sponsorship of local events and ad development/advertising fees. Reimbursement is 50% of cost to agency with a max lifetime value of $750 per agency location.
Change for 2021: None
Digital Marketing Incentive *NEW for 2021*
Members can now access an additional $750 for digital marketing efforts co-branded with the Trusted Choice logo. In order to be eligible, cost must be for digital marketing efforts like paid social/web ads, video development or other digital marketing related costs. Member can utilize the existing customizable marketing campaigns offered by Trusted Choice or can create their own that features the TC logo. All members, including those who have used MRP option 1 funds can access this additional $750. For 2021 only. Reimbursement is at 50% of cost to agency with a max value of $750.
Option 2: New Website from a Preferred Partner
Change for 2021: Website now must feature a Trusted Choice logo.
Option 3: Upgrading to an Advantage subscription on trustedchoice.com
Members can be reimbursed $125 when signing up for an annual Advantage subscription on trustedchoice.com
Change for 2021: Amount has been reduced from $250 to $125. Must purchase an annual subscription to be eligible.
As outlined above, you can now access up to $2,125 in 2021.