Careers

Big I NY is a trusted resource for independent insurance agents, providing advocacy, education, and tools to help them succeed. We’re looking for a creative, strategic Social Media Marketing Specialist to grow our social presence. You’ll work with the Marketing Director to develop and execute social and digital marketing strategies across multiple channels, create engaging content, manage publishing calendars, and use data and insights to continually improve performance and drive results.

Salary Range: $46,000.00 – $50,000.00 per year

Benefits

Requirements

• Degree in marketing, communications, advertising, or related field, or equivalent experience.
• 3+ years of hands-on experience managing social media for a brand, organization, or agency, with demonstrated experience managing multiple platforms and channels simultaneously. Examples of work required. Nonprofit experience a plus.
• Deep understanding of core social media platforms, their audiences, algorithms, engagement strategies, analytics, and best practices. Experience with social scheduling and management tools.
• Strong creative, writing, and storytelling skills with experience creating engaging social graphics and content. Proficiency with Canva & Adobe Creative Suite.
• Hands-on experience filming, editing, and producing short-form social video content a plus.
• Experience with paid social, particularly Meta and/or LinkedIn, strongly preferred.
• Exceptional attention to detail and organizational skills, with a proven ability to manage multiple channels, projects, priorities, and deadlines effectively.
• Self-directed, curious, and collaborative, with the ability to identify opportunities, bring forward ideas, follow through, and continually look for ways to improve.

Responsibilities

• Social Media Strategy & Management: Develop and execute strategies across multiple social platforms, identifying audiences, goals, content approaches, and opportunities to grow reach and engagement.
• Social Content Creation: Create compelling, platform-specific visual, video, and written content, including graphics, carousels, short-form video, photography, and copy.
• Channel & Calendar Management: Manage multiple social channels and calendars simultaneously, ensuring content is timely, accurate, on-brand, and aligned with organizational priorities.
• Analytics & Optimization: Track and report on social performance and KPIs and turn insights into recommendations that continually improve results.
• Event Content Creation: Capture and create timely, engaging social content from industry events, virtual classes, and company-hosted activities.
• Trends & Experimentation: Stay ahead of platform changes, emerging formats, and social trends, testing new ideas and applying best practices to keep our brands relevant and engaging.
• Marketing Team Collaboration: Pitch in across the marketing team to bring ideas and campaigns to life – from creating marketing materials and updating website content to event setup and on-site support. We’re a collaborative, hands-on team where everyone contributes, and no two days look exactly the same.

Big I New York is looking for an ambitious, outgoing, and strategic relationship builder to drive membership growth, engagement, retention, sponsorship revenue, and strategic partnerships.

This is a role for someone who creates opportunities rather than waits for them. You’re comfortable making the call, opening the door, working the room, asking for the business, and staying persistent when the first approach doesn’t work. At the same time, you understand that sustainable growth is built on trusted relationships—listening, asking great questions, understanding business needs, and connecting people with meaningful value.

You’ll combine those relationship and sales skills with strong business instincts, CRM data, and market intelligence to identify opportunities and turn them into action.

For more than 125 years, Big I New York has championed independent insurance agencies across New York State through advocacy, education, resources, connections, and support. In this role, you’ll help expand our reach and deepen the value we provide to agencies and industry partners.

Salary Range: $68,000.00 – $72,500.00 per year

Benefits

Requirements

• Proven ability to develop relationships, identify opportunities, and drive growth through business development, sales, membership, partnerships, account management, insurance, or another relationship-driven field.
• A proactive, persistent approach to prospecting and business development.
• Strong interpersonal and communication skills with the ability to build credibility with business owners, executives, members, partners, and industry stakeholders.
• Strong analytical and business judgment, with the ability to use CRM data, market intelligence, trends, and performance metrics to prioritize opportunities and make informed decisions.
• Excellent organization, follow-through, and pipeline management skills with demonstrated accountability for measurable results.
• Ability and willingness to travel throughout New York State and Connecticut for agency visits, meetings, and industry events.
• Valid New York state Property & Casualty insurance license is a plus!

Responsibilities

• Drive membership and revenue growth. Develop and execute strategies to grow membership, sponsorship revenue, and strategic partnerships, actively prospecting, communicating value, overcoming objections, and asking for the business.
• Build and manage a strong prospect pipeline. Identify, prioritize, and pursue opportunities through agency visits, referrals, industry relationships, CRM data, market intelligence, social media, and research; maintain disciplined follow-up from initial contact through decision.
• Strengthen member and industry relationships. Build trusted relationships with members, prospects, clusters, carriers, sponsors, local associations, and other industry stakeholders through regular in-person and virtual engagement.
• Increase member engagement and retention. Develop and execute onboarding, outreach, and engagement strategies that connect members with relevant Big I New York programs, services, education, advocacy, and events and strengthen long-term participation.
• Turn data and market intelligence into action. Analyze CRM data, membership and engagement trends, industry developments, and marketplace intelligence to identify prospects, growth opportunities, retention risks, and opportunities for deeper engagement.
• Own CRM discipline and relationship intelligence. Ensure prospect, member, sponsorship, and relationship information is accurate, actionable, and consistently maintained; use reporting, AI, automation, and other technologies to improve prospecting, follow-up, and decision-making.
• Champion the voice of members and the marketplace. Gather insights from members, prospects, and industry partners and collaborate across the organization to strengthen programs, communications, events, advocacy, education, and the overall member experience.
• Strengthen local association partnerships. Serve as the primary relationship manager for local associations, maintaining regular communication with leaders, identifying opportunities for collaboration and engagement, and coordinating the annual Local Association Leadership Summit.