By Jim Lombardo, CPCU, AAI, AIM, MBA, AVP of Learning & Development
Ahhh to be “independent."
Dictionary.com defines it as:
- not influenced or controlled by others in matters of opinion, conduct, etc.; thinking or acting for oneself
- not subject to another's authority or jurisdiction; autonomous; free
- not influenced by the thought or action of others
- not dependent; not depending or contingent upon something else for existence, operation, etc.
You are an independent insurance agent! You have the freedom to do what is best for your customer. It is a tremendous benefit that comes with an equally tremendous responsibility. Of course, price is important, but you have the opportunity to offer ANY company your agency works with. That is a very advantageous and strategic position to be in. So use it!! Explain to your clients and prospects why your agency is the best place for their insurance. Use your power of independence to paint that picture.
We all get lazy, complacent and/or stuck in routines at times. I understand. BUT, in today's competitive and cutthroat marketplace, it is essential that you and your staff are always “on your game."
Use the different carriers you have access to. Find out the obvious and also the not so obvious benefits of doing business with them. Utilize all available discounts and credits. Carriers change pricing. They have niches and certain classifications they are priced right for. Find out!!
How can you say you are independent if you place most of your business with one carrier? How can you say you are independent when you don't take the time to do a thorough review and evaluation of your clients' needs and exposures? How can you say you are independent if you don't always strive for better? Better companies? Better coverages? Better experience? Better knowledge?
Here are some upcoming webinars that will help you become more knowledgeable. Take advantage of them.
ABEN Basics of Property Values and Coinsurance Conditions
VU 5 Contractor Coverage Concepts All Agents MUST Know
VU 3 Keys To Getting the Named Insured Correct
Big I NY 2020 Annual E&O Loss Control Seminar: Webinar