Marketing & Trusted Choice®


TC-horizontal logo-black + blue.jpg​​Trusted Choice® is the national marketing brand created exclusively for Big I members to help consumers understand the value that an independent agent offers: choicecustomization and advocacy.​ Designed to help agents compete against companies with deep advertising pockets, it's benefits are available exclusively to members. 

As an independent agent you bring something special to the table. Something unique and valuable.  You know that. We know that. But consumers need help understanding that difference.

Enter Trusted Choice.

Start by co-branding your agency

Trusted Choice® is designed to enhance your agency branding efforts and advertising, not take the place of it. Flying the Trusted Choice® logo positions you as a premiere agent and conveys a level of integrity, trust, and expertise. (Think the Good Housekeeping "Seal of Approval!")


Quick Links  Logos Shareable Content Training Ad Campaigns Referrals Reimbursement Program (MRP) MRP Guidelines​

​NEW Shareable Videos
Share "Proud to Be Your Age​nt" Videos on your social channels. Click here 

4 Great Free Benefits on​
Blog: Check out these cool features.

Where do you access this great benefit?

The new agent's website has launched, be sure to check it out today...



Trusted Choice® Lands on Primetime Television

Trusted Choice® is bringing the brand directly to the homes of consumers this winter through a partnership with CNBC Primetime. The partnership will place the Trusted Choice brand on one of CNBC Primetime's hit television shows, “Billion Dollar Buyer." Tilman Fertitta, hospitality mogul, owner of the Houston Rockets and TV host, talks about the benefits of using Trusted Choice agents as part of the show's premier, presenting three 30 second vignettes highlighting:

  • Equipment breakdown insurance
  • Employment practices liability
  • Personal property​

Trusted Choice content will air throughout CNBC Primetime's business day and primetime windows alongside Fertitta's popular show. The brand will also appear in digital placements on CNBC-Make It properties and NBCU affiliate properties like Vox Media as well receive mentions and promotion from “Billion Dollar Buyer" social media handles.

The campaign flight is scheduled to last nine months beginning with Billion Dollar Buyer's season premier, slated for January 2018.

Leverage the Trusted Choice brand for your agency and align with this national campaign by utilizing the resources at





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Contact David Roeber
Account Executive
p: 952-715-5911

Your access to online consumers
On average, nearly 75% of personal insurance consumers will begin their search for new coverage online. Will they find you?
Consumers are being driven to where they can search for and connect with a local agent.
Enhance your agency profile
After entering a zip code, consumers will find a listing of all Big "I" member agencies.
With a paid subscription plan, your agency will appear near the top of local search results on and gives you the opportunity to get unlimited referrals through the portal.
It also lets you create a robust profile telling consumers why they should do business with you!

SPECIAL BENEFIT: Big I NY has partnered with the Trusted Choice team to provide all members with a basic listing an upgrade.  All you need to do it log into your account and complete your profile!

Available Subscription Plans
  • Personal Lines Advantage Plan
  • Commercial Lines Plan 
  • Personal/Commercial Bundle 
Which plan is right for you? Get details on the different plans
Please Note: The subscription fee is a separate payment from your Big I NY membership dues.  
* is powered by Project CAP (Consumer Agent Portal)​ is your resource for your Trusted Choice benefits.  Visit now.​

Here are a few special extras:






​The following infographics are great pieces to share on your social sites.  

Click on the image to open the infographic and then right-click to save to your computer. You can then print, email, or share socially!




Auto Accident Tips Collector Car Insurance

Motorcycle Insurance
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Fighting Fires

Facts About Fires

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Homeowners vs Flood 
 Homeowners Vs. Flood - 
What's Covered?
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Flooding Infographic_200.jpg
GAP Insurance


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Lifespan of Appliances


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Homeowners Insurance

Tips on Insurance Renewal

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Scaffolding Bridge Costs 
Water BackUp.jpg


Printable Brochure

​Open the document then save to your computer. You can then print, order, email, or share socially - whatever works for you!




What to Do If You Should Have An Auto Accident

Having an auto accident is a stressful thing. This tip sheet is a handy guide you can give your insureds to keep with their ID card in their glove box.

You can download it as a one-page sheet that you print & distribute yourself. Or we have also created it as a rack card template, ready to download and order from VistaPrint.

There's even a space to add your agency name and phone number!




Customizable Tri-Fold Brochure

A few pieces to help you educate your customers on auto liability limits and the importance of having the proper coverage. 

» Customizable Brochure (Word)
» Brochure (PDF) 
» Overview for Website (.jpg image)

We suggest adding the image (.jpg) to your website with text below it that says “Download a brochure with more information” and then provide a link to your personalized brochure.


What to Do if You Should Have a Homeowners Claim
Thankfully, homeowners losses don’t happen every day. When they do, will your insureds know what to do? 
These handy tips can be downloaded and printed yourself as a one-page tip sheet or ordered as a magnet (designed to VistaPrint specifications) for your clients to put on their refrigerator! Both can be imprinted with your agency name and phone number.

Homeowners Vs. Flood - What's Covered?

A simple explanation of what is and is not covered in the homeowners and flood policies for damage caused by water. Available for members to print, email or share online with clients.


» PDF to Print




Water Back-Up

Water Back-Up: Am I Covered?

A colorful, one-page fact sheet that to help explain how insurance companies might respond following the next hurricane, flash flood or something far less dramatic. Available for members to download, print, email or share online with clients. 


» PDF to Print