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Trusted Choice® Lands on Primetime Television

Trusted Choice® is bringing the brand directly to the homes of consumers this winter through a partnership with CNBC Primetime. The partnership will place the Trusted Choice brand on one of CNBC Primetime's hit television shows, “Billion Dollar Buyer." Tilman Fertitta, hospitality mogul, owner of the Houston Rockets and TV host, talks about the benefits of using Trusted Choice agents as part of the show's premier, presenting three 30 second vignettes highlighting:

  • Equipment breakdown insurance
  • Employment practices liability
  • Personal property​

Trusted Choice content will air throughout CNBC Primetime's business day and primetime windows alongside Fertitta's popular show. The brand will also appear in digital placements on CNBC-Make It properties and NBCU affiliate properties like Vox Media as well receive mentions and promotion from “Billion Dollar Buyer" social media handles.

The campaign flight is scheduled to last nine months beginning with Billion Dollar Buyer's season premier, slated for January 2018.

Leverage the Trusted Choice brand for your agency and align with this national campaign by utilizing the resources at






Julie Furst

Julie FurstAVP of Marketing & Communications
P: 800-962-7950 EXT: 224
F: 888-432-0510