Marketing & Trusted Choice®

The brand of the independent insurance agent. Available exclusively to Big I New York and Big "I" members.

The landscape of the insurance industry is becoming more competative every day.  But as an independent agent, you bring something special to the table. Something unique and valuable.  You know that. We know that. But consumers need help understanding that difference.

Enter Trusted Choice.


Trusted Choice® is the national marketing brand created exclusively for Big "I" members to help consumers understand the value that an independent agent offers: choice, customization and advocacy.



Co-branding your agency

Trusted Choice® is designed to enhance your agency branding efforts and advertising, not take the place of it. Flying the Trusted Choice® logo positions you as a premiere agent and conveys a level of integrity, trust, and expertise. (Think the Good Housekeeping "Seal of Approval!")








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Contact David Roeber
Account Executive

p: 952-715-5911

Your access to online consumers

On average, nearly 75% of personal insurance consumers will begin their search for new coverage online. Will they find you?

Consumers are being driven to where they can search for a local agent or request an online rate quote.


Enhance your agency profile

After entering a zip code, consumers will find a listing of all Big "I" member agencies.

With a paid subscription plan, your agency will appear near the top of local search results on and gives you the opportunity to get unlimited leads through the quoting portal.

It also lets you create a robust profile telling consumers why they should do business with you!


Available Subscription Plans

  • Personal Lines Advantage Plan
  • Commercial Lines Plan 
  • Personal/Commercial Bundle 

Which plan is right for you? Get details on the different plans

Please Note: The subscription fee is a separate payment from your IIABNY membership dues.  


* is powered by Project CAP (Consumer Agent Portal)


Trusted Choice® has created a set of guidelines that MUST be followed when using these logo. View the rules


Download.gifTo download the logo(s), right-click on the corresponding link and select "Save target as" then choose a place to save it on your computer.

NOTE: The EPS logos can only be opened with professional design software.


Color JPG
Black JPG
Regular Printing

Color JPG
Black JPG
​Professional Printing

Color EPS
Black EPS

Color PNG
Black PNG
White PNG
Trusted Choice Logo


Regular Printing

​Professional Printing

Color EPS
Black EPS


White PNG

Trusted Choice Logo


Color JPG
Black JPG

​Regular Printing

​Professional Printing



Logo Usage Guidelines - Things to Remember:

  • After each use of the Trusted Choice® mark, whether in text, signage, marketing materials, Web sites or other locations, the registration symbol ® must be used.
  • Never recreate or alter the Trusted Choice® logo
  • The primary Trusted Choice® colors are Pantone 287 (blue) and black
  • Only reproduce the Trusted Choice® logo in all blue, all black, blue and black, all white or metallic silver
  • Do not allow any other element to touch or interact with the logo
  • The Trusted Choice® font is Frutiger
  • Do not use a two-color logo on a non-white background


These guidelines must be followed. If you will plan to submit for marketing reimbursement, your request will be denied if the logo is not used correctly.






​The following infographics are great pieces to share on your social sites.  

Click on the image to open the infographic and then right-click to save to your computer. You can then print, email, or share socially!




Auto Accident TipsCollector Car Insurance

Motorcycle Insurance
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Fighting Fires

Facts About Fires

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Homeowners vs Flood 
 Homeowners Vs. Flood - 
What's Covered?
 ​ ​
Flooding Infographic_200.jpg
GAP Insurance


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Lifespan of Appliances


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Homeowners Insurance

Tips on Insurance Renewal

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Scaffolding Bridge Costs 
Water BackUp.jpg


Printable Brochure

​Open the document then save to your computer. You can then print, order, email, or share socially - whatever works for you!




What to Do If You Should Have An Auto Accident

Having an auto accident is a stressful thing. This tip sheet is a handy guide you can give your insureds to keep with their ID card in their glove box.

You can download it as a one-page sheet that you print & distribute yourself. Or we have also created it as a rack card template, ready to download and order from VistaPrint.

There's even a space to add your agency name and phone number!




Customizable Tri-Fold Brochure

A few pieces to help you educate your customers on auto liability limits and the importance of having the proper coverage. 

» Customizable Brochure (Word)
» Brochure (PDF) 
» Overview for Website (.jpg image)

We suggest adding the image (.jpg) to your website with text below it that says “Download a brochure with more information” and then provide a link to your personalized brochure.


What to Do if You Should Have a Homeowners Claim
Thankfully, homeowners losses don’t happen every day. When they do, will your insureds know what to do? 
These handy tips can be downloaded and printed yourself as a one-page tip sheet or ordered as a magnet (designed to VistaPrint specifications) for your clients to put on their refrigerator! Both can be imprinted with your agency name and phone number.

Homeowners Vs. Flood - What's Covered?

A simple explanation of what is and is not covered in the homeowners and flood policies for damage caused by water. Available for members to print, email or share online with clients.


» PDF to Print




Water Back-Up

Water Back-Up: Am I Covered?

A colorful, one-page fact sheet that to help explain how insurance companies might respond following the next hurricane, flash flood or something far less dramatic. Available for members to download, print, email or share online with clients. 


» PDF to Print




2017 guidelines have been announced:
Click here to view

Top 3 Reasons MRP Applications Are Denied
The Wrong Logo
For an item to be eligible for reimbursement it must feature the Trusted Choice logo, not the IIABA association logo, which looks similar.
Spacing Issues
There needs to be a certain amount of clear space given to the Trusted Choice logo so that it is easily identified, as outlined in the style guide. Be sure that the logo is not placed against some other element.
The Wrong Color
The primary colors for the Trusted Choice logo are blue & black, though for situations where it's more appropriate or necessary for a single color there are a few acceptable single color options (blue, black, white or silver).